Enabling machine-automated market expansion
Content management system and API grouping
Costa Express supplies high quality coffee quickly and conveniently to over 8,000 self-serve coffee bar machines across the world. Their intelligent, barista-style technology attracts customers and serves as a direct marketing channel.
In order to take advantage of this potential, they engaged Worth to build a new platform.
Content management system for publishing content to 8000 coffee machines
What was delivered
Content management system for publishing content to 8000 coffee machines
We used user-centered design and technology delivery to create a clear establishment of agile leadership best practices, and integration of design with delivery through embedding multidisciplinary product teams.
Ian Homer
Achieving goals quickly and effectively
Using agile ways of working our approach was focused on enabling Costa Express to achieve their business ambitions quickly and effectively, whilst delivering a quality product.
The initial discovery activity to refine the backlog, prepare wireframes and carry out end user reviews. Working in increments of two week sprints to align with activities in parallel projects and enable ongoing iterations and feedback. Quality assurance, security and performance testing built into the process rather than added as a later bolt on. Multidisciplinary teams working together alongside the client in blended teams to hasten delivery, enhance creativity and provide open and transparent ways of working.
Remote control of marketing content
Costa Express had the following requirements:
- Enable the Costa Express marketing department to run digital campaigns
- Ensure high efficiency and deployment of marketing materials
- Enable the selective deployment of marketing materials remotely
- Automate machine updates, and captures sales information for business intelligence
The campaign went live successfully in nearly 500 sites. With WORTH, we have set up a true and successful partnership to deliver this challenging project. A big thank you to all involved!
Paul Borrett
Systems and Data Director
Facilitating speed and efficiency. Enhancing speed, efficiency and adaptability of the marketing engine.
Adapting technology to meet business needs. Structured content to efficiently distribute marketing material to 8000 Costa Express machines, worldwide.
Machine-automated updates, with two-factor authentication.
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