Delivering an app-based, personalised proposition to customers

A direct channel to customer can be a valuable asset to have. A mobile app can bring just that. People are used to using apps to customise and personalise their experience all the time when they use social media or other common apps.

The products your organisation offers also can be customised and tailored to customer needs this way. These apps integrate into the organisations backend and fit with the security and other compliancy regulations you adhere to.

clients that worked with us to deliver this change

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Delivering changes with our customers

Examples

Captivating the social generation

Kroodle was an initiative of Aegon, one of the world’s leading insurance companies. The Kroodle team launched innovative insurances using data to provide lower insurance premiums. Worth was tasked to collaborate with the Kroodle team and develop a web application that would capture essential data as part of the purchasing process.

Aegon recognised the need to offer a secure, easy-to-use product that would appeal to the social media generation. The goal was to interest prospects in a new way of applying for insurance and motivate them to share the data client needed in a social, but secure way.

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Project

Don’t Google – ‘momo’! Use "Time to Momo" to plan your ideal city trip.

For many people, time to momo travel guides are the ultimate way to discover a city. These guides help you find the best restaurants or a cosy hotel in the city centre, and learn which neighbourhoods you shouldn’t miss in Berlin, Paris or other European cities. In addition to the travel guidebooks, time to momo has taken the next step by launching an app and website to provide even more personalised advice based on your preferences.

Are you travelling with your family or exploring a city on your own, have you been there before or are you visiting for the first time, do you want to go shopping or visit museums? You’re probably looking for a different way to spend your city break than someone else. With time to momo, you get a unique pre-selection that will make your hotel search a lot easier.

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Project

Transforming online education

Cambridge Assessment is an international exams body who deliver assessments, qualifications and tests in 170 countries to over 100 million learners. They wanted to transform their approach to delivering new digital products in order to keep up with industry disruptors who were taking advantage of the modern internet approach. With legacy technology, and lack of design thinking and product delivery methods, the team needed a partner to help them transform.

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Project

Do you have a similar goal?

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